Vercel’s approach allows developers and CX teams to spend their time focused on building features that generate real business value for clients – oh, the experience gets better! With the frontend cloud at the top of the tech stack, companies can reduce code deployment time by 80% – so, key website enhancements can be released four times faster.* + 264% ROI + 90% improved website performance - 90% time managing infrastructure

The Vercel AI SDK allows for integrating Large Language Models (LLMs) into applications simply and efficiently. It speeds up the process by abstracting away the differences between model providers and allowing you to go beyond text output to generate rich, interactive components without compromising on performance. AI for developers, powered by Vercel.

Through our work with the platform, we’ve gained a lot of insights into how Vercel is shaping the future of the web. Leveraging this experience, your company can tap into the knowledge we have already accumulated, accessible through a range of formats – from introductory sessions and workshops to hands-on guidance throughout your processes.

Today, websites must load in no time. Even the slightest delays can cause a significant drop in conversion rates, whether users are browsing product pages, adding items to their cart, or completing the checkout process. Vercel’s advanced infrastructure and optimisation techniques are purpose-built to turbocharge website loading times. By harnessing features like automatic asset optimisation, edge caching, and global content delivery networks (CDNs), the frontend cloud ensures lightning-fast website loading for users worldwide. Furthermore, Vercel’s platform makes it easy to achieve top-notch performance at every turn. Vercel empowers developers to create websites that not only look stunning but also function flawlessly. Seamless support for leading-edge frameworks like NEXT.js enables server-side rendering (SSR) and static site generation (SSG) without additional effort. By minimising server response times and maximising client-side efficiency, Vercel helps e-commerce businesses deliver an unparalleled user experience that fosters customer engagement and loyalty. In the fiercely competitive realm of e-commerce where every millisecond counts, the Vercel framework provides businesses with the competitive edge they need to thrive. By prioritising speed and performance, the frontend cloud doesn’t just enhance website loading times – it revolutionises them, ensuring that your e-commerce website stays ahead of the curve. Learn how we improve your e-com experience

Web Analytics provide comprehensive insights into your visitors behaviour, tracking top pages, referrers, and demographics like location, operating systems, and browser info. Vercel analytics features prioritise privacy and accuracy with entirely cookieless tracking of visitors. This leads to seamless yet privacy-friendly experiences without consent layers. In turn, each page view is counted giving rise to unbiased analyses of the entire website traffic. But you can still analyse which user journeys lead to conversion: Vercel identifies visits through hashed requests instead of cookies. This allows for following the user flow, measuring micro-conversions, and analysing entire journeys to conversion.

Of course, Vercel’s Analytics does not count traffic that comes from automated processes or accounts. This is determined by inspecting the user agent header for incoming requests. The Vercel platform also provides a user interface to conduct analyses: dashboards and panels provide detailed insights on visitor and page view scope, e.g. as top pages and referrers, and the country, OS, and browser of your visitors. Learn how we drive analytics via Vercel

Developers working with Vercel enjoy an enhanced experience thanks to its intuitive platform and powerful features. With the frontend cloud, developers can quickly deploy their projects with just a few clicks, streamlining the development process. The platform offers seamless integration with popular frameworks and tools, allowing developers to work with their preferred technologies effortlessly. Additionally, the platform’s real-time collaboration features enable teams to work together efficiently, fostering productivity and innovation. Overall, Vercel empowers developers to focus on building exceptional digital experiences without being bogged down by deployment complexities.

Our funding partner WPP, a world leader in communications, experience, commerce, and technology, already joined forces with Vercel to help clients modernise their digital experience with the best creative as well as the best technologies. Together, WPP and Vercel will be further investing resources into co-developing an AI-first approach to the development and delivery of digital experiences, optimising project delivery efficiency through a shared and standardised development process for Next.js, and providing early product roadmap access to WPP as for its selected customers.