About
OH-SO, opposite of so-so.
We’re the opposite of how agencies usually work: AI-native, senior, small by design. Faster than a holding. Deeper than a consultancy. Built to create capability, not dependency. It’s why iconic global brands trust us with what matters, and why WPP backs us when scale is the question.
See our work →
Who we are
Amazing talents, four studios, one team.
Built by specialists who spent years inside holding companies and consultancies, then left to start the agency they always wanted to work for. Insight-led, built to move, always forward. We’re here to explore the oh-so undoable, have some serious fun, and make things less so-so than ever.
Values.
We hire for them, ship by them, hold each other to them.
Lots of love
Empathy for every angle. Trust in every talent. Honesty over comfort.
Zero rules
Initiative, not permission. Ownership, not delegation. Reliability without rulebooks.
A tad extra
The detail that counts. The depth that finds it. The spark that follows.
AI: one of us.
Technology here isn’t a side-hustle, it’s a shared obsession. Every week we trade what we’ve found in Show & Tells and over lunch: a model that surprised us, a workflow that finally clicked, a prompt that failed spectacularly. The rule is to over-share: no insight too small, no failure too big. We’re in this together: what one of us discovers, all of us can use.
Beyond the brief.
Some of what we make was never on anyone’s order sheet. Code Crash, Mattes’ book on building in a world without software costs. SYNTHSZR, synthetic audiences for questions you can’t afford to ask twice. RAIDAR, to see how brands really show up inside AI. Even a sweater, made with Hamburg inclusion fashion label isociety. Different outputs, same instinct: bringing more people into the digital shift.
Studio life.
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