Our take on
Commerce
A little pity
Technically, e-commerce is everywhere: each pixel is a point of sale, and each screen is a mall. At the same time, in many markets, there has been no significant step forward since Amazon led the way. This leaves one and only differentiator – pricing. What a pity. While the machines are doing well, what about the human desire for novelty & experience? What about evolving shopping mindsets around social and experiential commerce? What about the brand – could it be more than just a coloured frame for the buy-now button?
NEW GENERATION COMMERCE.
Apply the levers
01
Delete
Evaluate all activities against brand distinction, simplicity, profitability, and cost
Eliminate complexities and everything that slows down time-to-market
Aim for a double-digit cut to fund growth actions
02
Focus
Create a brand-infused commerce experience
Limit efforts to what truly differentiates
Foster what is proven to work well (e.g. enhance storefront speed to boost conversion)
03
Progress
Refresh existing components with state-of-the-art technology
Conduct controlled experiments to explore new ground
Get inspired by new sales formats from recent successful entrants and other markets (e.g. China)
04
Automate
Optimise first, automate second
Utilise the latest AI-driven products
Invest freed-up budgets in Focus and Progress actions
CONNECT THE STREAMS.
It’s all one
Commerce is equally driven by brand, tech, and operational aspects. Here are examples of what we can do for each:
Commmunication
Reach out
Get in touch with our commerce experts directly
See how we deliver for brands in terms of communication and products & services:
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