How we work

Pushing

the digital

heart rate.

Our pulse

Starting with a brand’s core promise, we define activities across four levers: delete, focus, progress, and automate. These levers optimise interactions inside the organisation, between tech and brand, and between brand and people. Freed-up budgets help elevate the brand in terms of reach, trust, and performance.

OUR STARTING POINT: THE BRAND PROMISE

We dive down into what a brand actually means to people and drop our anchor there.

OUR TOOLSET: FOUR LEVERS

Set for growth

Cutting through today’s business complexity takes a powerful tool. We have four of them. Our set of levers can be applied to specific priority areas – or to your entire organisation – to build up a systematic view on key success-driving factors. The delete lever is where we always begin; an analysis phase in which the aim is to radically reduce running investments in order to remain capable of acting with impact, despite shrinking budgets.

The levers

01

Delete

Remove everything that does not differentiate the brand or simplify. Say so long to anything that stands in the way.

02

Focus

Sharpen what adds value for users & business, work with what you have, and strengthen your strengths.

03

Progress

Keep innovating to continuously advance, shorten time-to-market and create new value streams.

04

Automate

Automate any interaction with users that does not differentiate the brand and any redundant task to enhance efficiency.

OUR PLAYING FIELD: EVERYWHERE, FROM CUSTOMERS TO OPS.

From a single pixel’s colour to collaboration models and back, we cover the entire spectrum, and we cover it in its entire depth. Instead of working in isolated steps, we work in streams to constantly iterate. There is a Brand Stream, a Build Stream, and an Operations Stream.

Our Streams

01

THE BRAND STREAM

What it’s about

02

THE BUILD STREAM

What it’s about

03

THE OPS STREAM

What it’s about

We focus on achieving greater impact, increasing relevance for customers, and enhancing talent attraction, resulting in a significant increase in brand and business success.

What we do

Here we are

Started in Hamburg, continued wherever

HAM

Kaiser-Wilhelm-Straße 83 20355 Hamburg Germany

Maps

PRG

Coming soon

Maps

BER

Litfaß-Platz 1 10178 Berlin Germany

Maps

PROBLEMS & SOLVERS WELCOME

We’d love to hear from you.

Get in touch

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