Redefining what iconic brands are capable of.

OH–SO Digital

The situation

The agency model was built on dependency. AI just exposed it.

Consultants think. Agencies build. Both profit from your problem — not your progress. Years and millions of euros later — you still rent your capability. Every brief, another invoice. AI broke the maths. Most used the shift to protect the old model. We used it to replace it.

digital agency, reinvented

Our position

OH–SO is built around the opposite incentive.

We earn trust by making our clients more capable. AI-enabled teams that deliver faster, cost less, and hand iconic brands the keys to everything we build.

Three reinventions. One model:

01 Reinvented Value

From the ideas that move people to the platforms that convert them.

We operate across the full arc — strategy, creative, technology, platform. One team. Full accountability. No handoffs between agencies that don’t speak the same language.

02 Reinvented Delivery

A fraction of the time. A multiple of the impact.

Lean, AI-native teams of 3–5 replacing legacy pipelines of 30+. Weeks where the industry quotes months. Not because we cut corners — because the old overhead was never the work.

03 Reinvented Empowerment

We build capability into your organisation. And earn the trust to stay.

Every engagement hands over tools, systems, and working knowledge. Clients grow with us by choice, not by need. The measure of our work isn’t how much you need us next year. It’s how much more you can do yourselves.

Our offering

Experiences that move people. Systems that move business.

The digital experiences that shape how people feel about your brand — and the intelligent systems that shape how your business performs. Feed the soul, run the system.

Intelligent Experiences

We craft what your customer see, use, and buy.

Content & Communications

AI-native content production and communications — from strategy through to delivery, across every channel.

Platform & eCommerce

AI-enhanced websites, digital platforms, and commerce — designed around your customer, built to perform.

Apps & Digital Services

Intelligent applications and digital services that solve real problems.

Intelligent Operations

We shape how your organisation runs.

Growth Strategy

Strategic consulting for the AI age — vision, roadmap, and opportunity engineering. Aligned to your leadership’s priorities, accountable to your KPIs.

Marketing Operations

AI-native workflows across plan, produce, publish, and measure. Your team stays in control. The system does the volume.

Delivery Acceleration

Cross-functional, AI-empowered teams that accelerate your software delivery — from architecture to iteration. Lean by design, high velocity by default.

Design-obsessed. Tech-loving. AI-native. Transfer-driven. Overhead-allergic. Still hyphen-dependent.

Clients

Trusted by iconic brands.

A cross-section of the teams we’ve built and shipped with — across mobility, sport, retail and travel.

Get in touch

Some cases

What it looks like in practice.

Audi

Content & Communication, Marketing Autopilot

Zerothird

Brand Design, Website

CGM One

Product Design, Brand Design

All Works

Content & Communications

OTTO Fashion

Balancing experiences & operations in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.

Case study

The team

Not outsiders disrupting the agency model. Insiders replacing it.

Six founders who’ve seen the old model from the inside — and decided they’d rather build the next one.

Leadership

Mattes Schrader

CEO

Axel Averdung

Strategy

Florian Langmack

Consulting

Pia Schott

Creative

Philipp Kafkoulas

Design

Holger Blank

Technology

Around them: leading specialists who made the same call.

Strategists, creatives, engineers, data scientists, producers — people who left the holding companies and consultancies to work differently. Across four cities, they deliver for global brands in regulated industries and multi-market rollouts. Not bigger teams. Sharper ones.

The agency you get isn’t just the one pitched. It’s the one that shows up.

Backed by WPP, the world’s largest communications company. Global reach, specialist talent, enterprise-grade infrastructure — delivered with the focus of an independent company.

Global scale. Independent model. Focused team.

Who this is for

OH–SO is for brands, ready to own their digital future.

CMOs, CDOs and C-suite leaders at iconic brands who have outgrown the agency model. Who measure partnership by capability gained, not hours billed. Who want to move faster than their current roster allows — and are ready to change how they buy.

Expect the undoable – done.