AI marketing automation at work

Audi, upgraded

Client Audi
Services Brand Communications, AI Production, Marketing Automation
Year 2025

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AI generated motifs

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Formats

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AI audio spots

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Upscaled print motifs

AI, all in

While delivering banners, print ads, and radio spots, we carved out Audi’s first AI-tooled, end-to-end production flow for speed and impact.

The bigger picture

We work with a high-level framework for AI marketing automation: ROUTE. It connects every step of marketing operations with AI, turning campaigns into scalable systems.

AI marketing autopilot Supercharging digital marketing with the unstoppable force of AI.

Plan

Analysis, topics definition, intelligent content adaption

Produce

Automated, brand-consistent asset production

Publish

Multi-format rollout across all channels

Perform

Measures, learning, optimization

AI generated image of an Audi A5 Avant TFSI

Zooming back in

Working with visual AI tools without altering the product is a challenge. So we built a multilayered process that transforms raw car renderings into lifelike imagery. Since there is no industry standard for this, we created our own bespoke setup that keeps every detail true while making production radically faster.

Audi A5 front detail
Audi A5 back detail

Beyond artificial

Audi’s iconic design sets the highest bar for visual accuracy. Each contour, each reflection calls for respect and precision.

AI generated image of an Audi A6 TFSI

The impact of ROUTE

Our marketing automation framework delivered momentum for Audi across four key dimensions, making this project an anchor for larger transformation.

Measuring, learning, optimizing

Accelerating workflows

Empowering teams with better tools

Making performance transparent

AI generated range image of Audi B2C models
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Talking without speaking.

Voice CI radio spotAudi A5 Avant e-hybrid

Asset examples

Perfectly aligned with Audi’s voice CI, our AI approach proved especially powerful: fast to produce, easy to test, and instantly adaptable to changing messages.

Audi campaign mockup

AI backed marketing, elevating Audi’s progressive core.