AI marketing automation at work
AI generated motifs
Formats
AI audio spots
Upscaled print motifs
While delivering banners, print ads, and radio spots, we carved out Audi’s first AI-tooled, end-to-end production flow for speed and impact.
We work with a high-level framework for AI marketing automation: ROUTE. It connects every step of marketing operations with AI, turning campaigns into scalable systems.
AI marketing autopilot Supercharging digital marketing with the unstoppable force of AI.
Analysis, topics definition, intelligent content adaption
Automated, brand-consistent asset production
Multi-format rollout across all channels
Measures, learning, optimization
Working with visual AI tools without altering the product is a challenge. So we built a multilayered process that transforms raw car renderings into lifelike imagery. Since there is no industry standard for this, we created our own bespoke setup that keeps every detail true while making production radically faster.


Audi’s iconic design sets the highest bar for visual accuracy. Each contour, each reflection calls for respect and precision.
Our marketing automation framework delivered momentum for Audi across four key dimensions, making this project an anchor for larger transformation.
Measuring, learning, optimizing
Accelerating workflows
Empowering teams with better tools
Making performance transparent






Voice CI radio spotAudi A5 Avant e-hybrid
Perfectly aligned with Audi’s voice CI, our AI approach proved especially powerful: fast to produce, easy to test, and instantly adaptable to changing messages.
Further projects
This nationwide Audi leasing campaign is the first result of our marketing automation roadmap, built on a custom, AI-driven production setup that opens a new era of workflow and tooling.
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.
We refreshed The DO, a consultancy that helps organizations drive change from within. The new platform brings their method to life.
A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.