AI marketing automation at work
Audi, upgraded
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AI generated motifs
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Formats
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AI audio spots
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Upscaled print motifs
AI, all in
While delivering banners, print ads, and radio spots, we carved out Audi's first AI-tooled, end-to-end production flow for speed and impact.
The bigger picture
We work with a high-level framework for AI marketing automation: ROUTE. It connects every step of marketing operations with AI, turning campaigns into scalable systems.
AI marketing autopilotSupercharging digital marketing with the unstoppable force of AI.
Plan
Analysis, topics definition, intelligent content adaption
Produce
Automated, brand-consistent asset production
Publish
Multi-format rollout across all channels
Perform
Measures, learning, optimization
Zooming back in
Working with visual AI tools without altering the product is a challenge. So we built a multilayered process that transforms raw car renderings into lifelike imagery. Since there is no industry standard for this, we created our own bespoke setup that keeps every detail true while making production radically faster.
Beyond artificial
Audi's iconic design sets the highest bar for visual accuracy. Each contour, each reflection calls for respect and precision.
The impact of ROUTE
Our marketing automation framework delivered momentum for Audi across four key dimensions, making this project an anchor for larger transformation.
Measuring, learning, optimizing
Accelerating workflows
Empowering teams with better tools
Making performance transparent
Talking without speaking.
Asset examples
Perfectly aligned with Audi's voice CI, our AI approach proved especially powerful: fast to produce, easy to test, and instantly adaptable to changing messages.
AI backed marketing, elevating Audi's progressive core.
Further projects
Project Overview
OTTO — Fashion Inspiration
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
zerothird
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
CGM one
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.
The DO
We refreshed The DO, a consultancy that helps organizations drive change from within. The new platform brings their method to life.
HAW Hamburg
A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.