AI marketing automation at work

Audi, upgraded

Within our roadmap for marketing automation, this nationwide Audi leasing campaign marks the first tangible outcome. It’s built on a custom-made, deeply AI-fueled production setup that paves the way for a new era of workflow and tooling.

26

AI generated motifs

243

Formats

5

AI audio spots

14

Upscaled print motifs

AI, all in

While delivering banners, print ads, and radio spots, we carved out Audi’s first AI-tooled, end-to-end production flow for speed and impact.

The bigger picture

We work with a high-level framework for AI marketing automation: ROUTE. It connects every step of marketing operations with AI, turning campaigns into scalable systems.

AI MARKETING AUTOPILOT
Supercharging digital marketing with the unstoppable force of AI.

Plan

Analysis, topics definition, intelligent content adaption

Produce

Automated, brand-consistent asset production

Publish

Multi-format rollout across all channels

Perform

Measures, learning, optimization

AI generated image of an Audi A5 Avant TFSI

Zooming back in

Working with visual AI tools without altering the product is a challenge. So we built a multilayered process that transforms raw car renderings into lifelike imagery.

Since there is no industry standard for this, we created our own bespoke setup that keeps every detail true while making production radically faster.

AI generated image of the back of an Audi A5 Avant TFSI

Beyond artificial

Audi’s iconic design sets the highest bar for visual accuracy. Each contour, each reflection calls for respect and precision.

AI generated image of an Audi A6 Avant TFSI

The impact of ROUTE

Our marketing automation framework delivered momentum for Audi across four key dimensions, making this project an anchor for larger transformation.

Measuring, learning, optimizing

Accelerating workflows

Empowering teams with better tools

Making performance  transparent

AI generated range image of Audi B2C models

AI generated image of an Audi Q8 SUV TFSI

AI generated image of an Audi A6 e-tron Avant

AI generated image of an Audi A6 Avant TDI

Talking without speaking.

Perfectly aligned with Audi’s voice CI, our AI approach proved especially powerful: fast to produce, easy to test, and instantly adaptable to changing messages.

Asset examples

AI backed marketing, elevating Audi’s progressive core.

A massive amount of ad formats, built by a small team with speed and precision. It’s a glimpse of how marketing setups evolve — lightweight, adaptive, and true to a brand’s spirit.

OH-SO

Team

Anna Nissen
Helena von der Schulenburg
Sergio Caruso
Philipp Kafkoulas
Tom Davis
Peter Riedel

Link

Website:
otto.de

Project Overview

Audi, upgraded

This nationwide Audi leasing campaign is the first result of our marketing automation roadmap, built on a custom, AI-driven production setup that opens a new era of workflow and tooling.

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Example illustration of the HAW campaign

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