AI marketing automation at work

Audi, upgraded

Within our roadmap for marketing automation, this nationwide Audi leasing campaign marks the first tangible outcome. It’s built on a custom-made, deeply AI-fueled production setup that paves the way for a new era of workflow and tooling.

26

AI generated motifs

243

Formats

5

AI audio spots

14

Upscaled print motifs

AI, all in

While delivering banners, print ads, and radio spots, we carved out Audi’s first AI-tooled, end-to-end production flow for speed and impact.

The bigger picture

We work with a high-level framework for AI marketing automation: ROUTE. It connects every step of marketing operations with AI, turning campaigns into scalable systems.

AI MARKETING AUTOPILOT
Supercharging digital marketing with the unstoppable force of AI.

Plan

Analysis, topics definition, intelligent content adaption

Produce

Automated, brand-consistent asset production

Publish

Measures, learning, optimization

Perform

Multi-format rollout across all channels

AI generated image of an Audi A5 Avant TFSI

Zooming back in

Working with visual AI tools without altering the product is a challenge. So we built a multilayered process that transforms raw car renderings into lifelike imagery.

Since there is no industry standard for this, we created our own bespoke setup that keeps every detail true while making production radically faster.

AI generated image of the back of an Audi A5 Avant TFSI

Beyond artificial

Audi’s iconic design sets the highest bar for visual accuracy. Each contour, each reflection calls for respect and precision.

AI generated image of an Audi A6 Avant TFSI

The impact of ROUTE

Our marketing automation framework delivered momentum for Audi across four key dimensions, making this project an anchor for larger transformation.

Measuring, learning, optimizing

Accelerating workflows

Empowering teams with better tools

Making performance  transparent

AI generated range image of Audi B2C models

AI generated image of an Audi Q8 SUV TFSI

AI generated image of an Audi A6 e-tron Avant

AI generated image of an Audi A6 Avant TDI

Talking without speaking.

Perfectly aligned with Audi’s voice CI, our AI approach proved especially powerful: fast to produce, easy to test, and instantly adaptable to changing messages.

Asset examples

Mockup of a print ad of the new Audi AI generated image campaign

AI backed marketing, elevating Audi’s progressive core.

A massive amount of ad formats, built by a small team with speed and precision. It’s a glimpse of how marketing setups evolve — lightweight, adaptive, and true to a brand’s spirit.

OH-SO

Team

Anna Nissen
Helena von der Schulenburg
Sergio Caruso
Philipp Kafkoulas
Tom Davis
Peter Riedel

Link

Website:
otto.de

Project Overview

OTTO – Fashion Inspiration

Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.

zerothird

A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.

CGM one

For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.

The DO

We refreshed The DO, a consultancy that helps organizations drive change from within. The new platform brings their method to life.

Example illustration of the HAW campaign

HAW Hamburg

A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.

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