Love-brand building
A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.
Full force hands-on
Our “hands-on” platform captures the HAW spirit at its core — presenting a forward-thinking university where practice meets purpose and students don’t just study, they create real impact from day one.
We didn’t just say ‘hands-on’ – we lived it. By painting our own typeface, we gave the campaign a logo-like signature, hand-made and present in every piece and channel.
We started with the moments in young people’s lives. Some don’t yet know what to study exactly — they just know they want to be in Hamburg, do something practical, change society, or start earning fast. Our “Hands-on” motifs speak to these situations, making HAW Hamburg the place to shape their future, whatever path they choose.
Every campaign motif led to a tailored landing page. Each one curated and redesigned existing HAW content to match the theme – creating a seamless experience that felt integrated and drew users deeper into the HAW Hamburg universe.
HAW alumna and visual artist Lisa Tegtmeier turned her vibrant illustration style into the face of the “hands-on” campaign — giving the university a look that feels homegrown and unmistakably creative.
Hands-on social
Together with HAW students, we created interactive Instagram formats — from reels to a launch giveaway tested with 400 new starters.
We didn’t just guide the process: our team personally stepped in to co-create and even appear in select formats. These touchpoints turned the campaign into a shareable experience, boosting reach and real engagement.
OH-SO
Anna Nissen
Helena von der Schulenburg
Sergio Caruso
Philipp Kafkoulas
Tom Davis
Peter Riedel
Website:
otto.de
Project Overview
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.
We refreshed The DO, a consultancy that helps organizations drive change from within. The new platform brings their method to life.
A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.