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of B2B marketers consider LLM visibility relevant to their marketing success.
systematically measure it. Twenty-six. That's not much.
level where action is needed — now.
The BI powerhouse Statista and AI-first agency OH-SO Digital explore the state of AI search in their B2B Content Marketing Trend Study 2026 — the eighth edition of the annual study, based on responses from 252 B2B content marketers across DACH, the UK, and the US.
Where the work needs to happen:
Systematically track LLM visibility with reliable KPIs, not guesswork.
Build original, non-reproducible content that gets cited by AI systems.
Treat AI search as a holistic marketing responsibility, not just an SEO project.The study provides both data-driven insights and best practices drawn from ongoing client work.
For interviews, opinion pieces, or expert commentary on AI search and the study's actionable recommendations:
