Soul
what you see
The brand is everything the user is in touch with. It’s in the communication and the commerce moments, and above all, it’s embodied in the products & services, too. Now, since people come into contact with brands mainly through their devices, every product, every step, every offer, and every message share the same limited space on that very same screen. This highlights the need to embrace a genuine end-to-end approach to build the brand consistently. That is the exact reason why we bring product, comms, and commerce together in one indivisible brand stream.
DELIVERING ALL PIECES AS ONE PUZZLE.
We create all the assets to equip, measure, and constantly refine the brand stream to drive quantifiable impact for the brand and business.
Expertise
Strategy
Vision & Horizon Setting
Research & insight Generation
Data-driven Analysis
Channel & Content Strategy
Ecosystem & Product Strategy
Storytelling & Narrative Defintion
Identity
Brand Architecture
Corporate Identity
Corporate Design
Brand Narrative Development
Naming
Visual Systems
Brand Positioning & Voice
Brand Governance
Employer Branding
Creative & Design
Branding & Visual Design
Creative & Design Direction
Campaign Concepts
Component Systems
Typography
Motion Guidelines
UX / UI Kits
Website & Mobile Design
Service Design
Content
Comms Planning
Creative Development
Talent Curation
Copywriting
Content Production & Post
Animation
Content Management
SEO & SEM
User Testing
Monitoring & Optimisation
Partnerships & Collaboration
Corporate Communication
Thought Leadership
Localisation and Global Content
Innovation
Vision Prototyping
New Products and Services
Brand
Reach out
Get in touch with our brand experts directly
We work in streams to get radically connected, yet with clear focus.
Here we are
Started in Hamburg, continued wherever
