Soul

The brand

stream

what you see

The brand is everything the user is in touch with. It’s in the communication and the commerce moments, and above all, it’s embodied in the products & services, too. Now, since people come into contact with brands mainly through their devices, every product, every step, every offer, and every message share the same limited space on that very same screen. This highlights the need to embrace a genuine end-to-end approach to build the brand consistently. That is the exact reason why we bring product, comms, and commerce together in one indivisible brand stream.

DELIVERING ALL PIECES AS ONE PUZZLE.

We create all the assets to equip, measure, and constantly refine the brand stream to drive quantifiable impact for the brand and business.

Expertise


Strategy

Vision & Horizon Setting

Research & insight Generation

Data-driven Analysis

Channel & Content Strategy

Ecosystem & Product Strategy

Storytelling & Narrative Defintion

Identity

Brand Architecture

Corporate Identity

Corporate Design

Brand Narrative Development

Naming

Visual Systems

Brand Positioning & Voice

Brand Governance

Employer Branding

Creative & Design

Branding & Visual Design

Creative & Design Direction

Campaign Concepts

Component Systems

Typography

Motion Guidelines

UX / UI Kits

Website & Mobile Design

Service Design

Content

Comms Planning

Creative Development

Talent Curation

Copywriting

Content Production & Post

Animation

Content Management

SEO & SEM

User Testing

Monitoring & Optimisation

Partnerships & Collaboration

Corporate Communication

Thought Leadership

Localisation and Global Content

Innovation

Vision Prototyping

New Products and Services

Brand

Reach out

Get in touch with our brand experts directly

We work in streams to get radically connected, yet with clear focus.

the other two

01

The Build Stream

What it’s about

02

The Ops Stream

What it’s about

Here we are

Started in Hamburg, continued wherever

HAM

Kaiser-Wilhelm-Straße 83 20355 Hamburg Germany

Maps

PRG

Coming soon

Maps

BER

Litfaß-Platz 1 10178 Berlin Germany

Maps

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