Our take on

Commerce

A little pity

Technically, e-commerce is everywhere: each pixel is a point of sale, and each screen is a mall. At the same time, in many markets, there has been no significant step forward since Amazon led the way. This leaves one and only differentiator – pricing. What a pity. While the machines are doing well, what about the human desire for novelty & experience? What about evolving shopping mindsets around social and experiential commerce? What about the brand – could it be more than just a coloured frame for the buy-now button?

NEW GENERATION COMMERCE.

Apply the levers

01

Delete

  • Evaluate all activities against brand distinction, simplicity, profitability, and cost

  • Eliminate complexities and everything that slows down time-to-market

  • Aim for a double-digit cut to fund growth actions

02

Focus

  • Create a brand-infused commerce experience

  • Limit efforts to what truly differentiates

  • Foster what is proven to work well (e.g. enhance storefront speed to boost conversion)

03

Progress

  • Refresh existing components with state-of-the-art technology

  • Conduct controlled experiments to explore new ground

  • Get inspired by new sales formats from recent successful entrants and other markets (e.g. China)

04

Automate

  • Optimise first, automate second

  • Utilise the latest AI-driven products

  • Invest freed-up budgets in Focus and Progress actions

CONNECT THE STREAMS.

It’s all one

Commerce is equally driven by brand, tech, and operational aspects. Here are examples of what we can do for each:

Actions

01

THE BRAND STREAM

  • Make brand-building commerce experiences

  • Explore social & experiential selling

  • Use AI-driven customer service & conversion

What it’s about

02

THE BUILD STREAM

  • Implement frontend cloud solutions

  • Build with composable commerce

  • Apply generative UI

What it’s about

03

THE OPS STREAM

  • Use collaboration-driven operating models

  • Make decisions based on AI-assessed data

  • Continuously train and up-skill teams

What it’s about

Commerce

Reach out

Get in touch with our commerce experts directly

See how we deliver for brands in terms of communication and products & services:

PROBLEMS & SOLVERS WELCOME

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