Our take on

Communication

the scene

Once upon a time, there was storytelling. And it has more importance today than ever before, as brand messages are becoming increasingly uniform and countless voices beg for attention. We now find ourselves within a digital landscape where the lines between communication, commerce and product experience are evermore blurred – every interaction and transaction either reinforces or detracts from the brand story to be told.

CREATING THE OHs TO MAKE THE BRAND DISTINCTIVE.

OH

We’re here to help storytelling make a difference for brands – though distinctive narratives and scalable formats that deeply resonate with people’s lives and engage them profoundly. We live for the unforgettable OH-moments, that move people into action.

MASTERING THE SOs TO DRIVE EFFICIENCY AT SCALE.

SO

A combination of creativity and state-of-the-art technologies help us to master the SOs in parallel: We achieve meaningful connections at scale by integrating artificial intelligence and automated processes that unlock value for everyone involved.

Apply the levers

01

Delete

  • Radically reduce communication noise to sharpen the brand’s narrative

  • Minimise complexity by using clear, distinct messages and CTAs

  • Streamline your marketing stack and workflows to remove inefficiencies

02

Focus

  • Concentrate on developing clear narratives that dare to stand out and stick in people’s minds

  • Create signature content pieces with recognition value across all channels

  • Utilise distinct brand insights and proprietary data to craft unique content

03

Progress

  • Weave brand, commerce and product communication, continually

  • Innovate emerging content formats and channels with emerging technologies

  • Adopt and speed up a test-and-learn approach for campaigns

04

Automate

  • Automate all production steps that do not require uniqueness: e.g. content curation, scheduling, distribution, performance tracking

  • Go further with AI-driven methods, such as campaign creation, optimisation and analyse A/B tests

  • Apply prediction for optimisation of media budgets and targeting

CONNECT THE STREAMS.

It’s all one

Communication bridges brand promise, technology, delivery & operations. Here are examples of what we can do for each:

Actions

01

THE BRAND STREAM

  • Develop clear and resonating narratives

  • Create inseparable content & campaigns

  • Explore & evaluate new digital territories

What it’s about

02

THE BUILD STREAM

  • Orchestrate holistic content frameworks

  • Integrate automated content & ad creation

  • Implement AI learning for personalisation

What it’s about

03

THE OPS STREAM

  • Craft made-to-measure tools and process setups

  • Advance data-driven audience analysis

  • Innovate content lifecycle management

What it’s about

Communication

Reach out

Get in touch with our comms experts directly

See how we drive brands in terms of commerce and products & services:

PROBLEMS & SOLVERS WELCOME

We’d love to hear from you.

Get in touch

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