Our take on

Products & Services

Product = Brand

Global UX conventions have similarly polished most products. Although they are now optimised, they are also faceless in a certain sense: harmonised standards lead to generic harmony, from which nobody dares to stand out. Digital products and services often lose their connection to the brand when they should actually embody its spirit and drive value. Here is the conceptual framework we use to generate just that.

BETTER AND NEW PRODUCTS FOR DIGITAL GROWTH.

Apply the levers

01

Delete

  • Evaluate customer journeys and interactions against brand distinction, simplicity, and value

  • Eliminate speed-bumps in both build & operational flow

  • Reduce any impeding customer interactions unless legally necessary

02

Focus

  • Deliver distinctive products that are true to both brand and user behaviours

  • Pinpoint with discipline and focus all efforts on what really differentiates

  • Identify the quick wins and big bets to classify impact horizons

03

Progress

  • Embrace experimentation with purpose

  • Measure & optimise end-to-end flow and velocity

  • Design collaboration to make enable new levels of progress

04

Automate

  • Accelerate code and content creation, freeing up human expertise to focus on what differentiates

  • Build self-learning products & services to maximise conversion and simplicity

  • Reinvest freed-up budgets in Focus and Progress actions

CONNECT THE STREAMS.

It’s all one

All products and services have brand, tech, and operational aspects. Here are ideas of what we can do for each:

Actions

01

THE BRAND STREAM

  • Build micro journeys with the brand promise in mind

  • Ensure channel and device-agnostic solutions

  • Use AI-driven customer support features

What it’s about

02

THE BUILD STREAM

  • Use cloud-based solutions for both frontend and backend

  • Implement & optimise based on the right metrics

  • Prioritise brand-distinctive patterns & behaviour

What it’s about

03

THE OPS STREAM

  • Facilitate collaboration at scale

  • Enable end-to-end flow optimisation

  • Apply relevant agile frameworks and methodologies

What it’s about

Products & Services

Reach Out

Get in touch with our product experts directly

See how we drive brands in terms of communication and commerce:

PROBLEMS & SOLVERS WELCOME

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