Brand and product design
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.
Experience Strategy
Brand Design
Motion Design
UX/UI
User Testing
Monitoring & Optimisation
The CGM one department adopts a startup mindset, perfectly aligned with ours. Prioritising results over process, we launched the branding and landing pages in just weeks to showcase the new products and capture leads quickly.
We designed an authentic look to honor CGM’s heritage while reflecting its ambition for AI-backed solutions. The visuals highlight the new, intelligent capabilities and the offer’s all-in-one nature.
Next up
OH-SO is supporting CGM in launching their new product line and executing an overall brand refresh—with much more to come. We’re excited about the ongoing collaboration ahead.
OH-SO
Ana Kulić
Amelie Behringer
Anouschka Hoffmann
Marina Meinhardt
Michaela Šulková
Morris Spors
Stefan Förster
Peter Riedel
Website:
one.cgm.com
Project Overview
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.