Brand and product design

CGM one

Client CGM
Services Experience Strategy, Brand Design, Motion, UX/UI, User Testing
Year 2024

The brief

One brand that bundles AI-powered practice software.

For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.

Fields of work

Experience Strategy
Brand Design
Motion Design
UX/UI
User Testing
Monitoring & Optimisation

The CGM one department adopts a startup mindset, perfectly aligned with ours. Prioritising results over process, we launched the branding and landing pages in just weeks to showcase the new products and capture leads quickly.

A mockup of the CGM brand guidelines

We designed an authentic look to honor CGM’s heritage while reflecting its ambition for AI-backed solutions. The visuals highlight the new, intelligent capabilities and the offer’s all-in-one nature.

CGM one product screens

Next up

OH-SO is supporting CGM in launching their new product line and executing an overall brand refresh — with much more to come. We’re excited about the ongoing collaboration ahead.