Brand and product design

CGM one

For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.

Fields of work

Experience Strategy
Brand Design
Motion Design
UX/UI

User Testing
Monitoring & Optimisation   

The CGM one department adopts a startup mindset, perfectly aligned with ours. Prioritising results over process, we launched the branding and landing pages in just weeks to showcase the new products and capture leads quickly.

A mockup of the CGM brand guidelines

We designed an authentic look to honor CGM’s heritage while reflecting its ambition for AI-backed solutions. The visuals highlight the new, intelligent capabilities and the offer’s all-in-one nature.

A mockup of CGM mobile screens

Next up

OH-SO is supporting CGM in launching their new product line and executing an overall brand refresh—with much more to come. We’re excited about the ongoing collaboration ahead.

OH-SO

Team

Ana Kulić
Amelie Behringer
Anouschka Hoffmann
Marina Meinhardt
Michaela Šulková
Morris Spors
Stefan Förster
Peter Riedel

Link

Website:
one.cgm.com

Project Overview

Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.

A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.

A visual of the CGM one logo

For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.