Brand and product design

CGM one

ClientCGM
ServicesExperience Strategy, Brand Design, Motion, UX/UI, User Testing
Year2024

The brief

One brand that bundles AI-powered practice software.

For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.

Fields of work

Experience Strategy
Brand Design
Motion Design
UX/UI
User Testing
Monitoring & Optimisation

The CGM one department adopts a startup mindset, perfectly aligned with ours. Prioritising results over process, we launched the branding and landing pages in just weeks to showcase the new products and capture leads quickly.

We designed an authentic look to honor CGM’s heritage while reflecting its ambition for AI-backed solutions. The visuals highlight the new, intelligent capabilities and the offer’s all-in-one nature.

A mockup of the CGM brand guidelines
CGM one product screens

Next up

OH-SO is supporting CGM in launching their new product line and executing an overall brand refresh — with much more to come. We’re excited about the ongoing collaboration ahead.