AI meets curated content
OTTO Fashion
AI-boosted production
We explored the potential of AI-generated visuals. In selected modules, artificial intelligence supported the creation of atmospheric backgrounds and stylistic variations – enabling more flexible workflows and faster iteration on visual direction.
AI gave us speed and inspiration – but fashion instinct is still human.
Flexible, yet precise. Structured, yet soulful.
Fashion vibes become data-driven and adaptive — balancing inspiration with operational scale. From AI-powered visuals to dynamic storytelling, we turned complexity into a seamless, shoppable experience.
From scroll to sale – seamlessly
Together with OTTO, we built a connected content journey where every touchpoint, from social teaser to checkout, speaks the same visual and tonal language.
Fast test-and-learn cycles allowed us to refine stories quickly while keeping the experience fresh and dynamic.
Further projects
Project Overview
Audi, upgraded
This nationwide Audi leasing campaign is the first result of our marketing automation roadmap, built on a custom, AI-driven production setup that opens a new era of workflow and tooling.
zerothird
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
CGM one
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.
The DO
We refreshed The DO, a consultancy that helps organizations drive change from within. The new platform brings their method to life.
HAW Hamburg
A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.