AI meets curated content
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
AI-boosted production
We explored the potential of AI-generated visuals. In selected modules, artificial intelligence supported the creation of atmospheric backgrounds and stylistic variations – enabling more flexible workflows and faster iteration on visual direction.
Fashion vibes become data-driven and adaptive — balancing inspiration with operational scale. From AI-powered visuals to dynamic storytelling, we turned complexity into a seamless, shoppable experience.
Form scroll to sale – seamlessly
Together with OTTO, we built a connected content journey where every touchpoint, from social teaser to checkout, speaks the same visual and tonal language.
OH-SO
Anna Nissen
Helena von der Schulenburg
Sergio Caruso
Philipp Kafkoulas
Tom Davis
Peter Riedel
Website:
otto.de
Project Overview
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.