Shopify Plus Partnership
OH-SO × Shopify
The partnership
Shopify grew up. We’re one of the few partners delivering it at enterprise scale.
Shopify Plus is now an enterprise-grade edition of Shopify, built for complex organisations — competing with the heavyweights: commercetools, SAP Hybris, Salesforce Commerce. It brings the speed and simplicity of Shopify to the scale and demand of big businesses.
There’s always the same question: synergy or individuality?
Multi-brand groups face a dilemma. One platform for all brands means maximum efficiency and minimal individuality — everything runs on one rigid system. One platform per brand keeps every brand distinctive, but siloed: no shared learning, no economies of scale.
Synergy
One platform for all
Everything runs on one rigid system: maximum efficiency, minimal individuality.
The sweet spot
A shared Shopify Enterprise core, with each brand free to diverge exactly where it matters.
Individuality
One platform per brand
Every brand stays distinctive, but siloed: no shared learning, no economies of scale.
- Reusable front-end components
- One integration layer to backend and data
- Brand-owned identity and front-end — templated or headless
- Brand-specific integrations
Proof case: Amer Sports
OH-SO is transformation partner for Atomic, Armada, Peak Performance and Salomon, delivering one of the most deeply integrated Shopify Enterprise programmes in the market.
Integration depth. The Shopify-to-backend connection across every microservice on the Amer Sports Bus is the hardest and most valuable part of the work, spanning all four brands.
The line, drawn right. Work proven on one brand transfers to the next with relatively little effort, while each brand keeps its own identity, front-end, and integration profile.
Frontends
Templated front-endLiquid — Atomic, Armada, Peak PerformanceHeadless front-endSalomonShared core
Shopify Enterprise Core
Shared and re-used across brands
PIMSalsifyDAMAprimoD2XOmnichannel 360°Amer systems
Amer Sports architecture
SAP · Fluent · Microservices
Amer Sports BusIntegration layerSalomon Bus
“We believe nothing quite like this exists in the Shopify world today.”
Each brand goes its own way. None goes it alone.
Four brands, four different technical answers — all resting on the same Shopify Enterprise core.
Atomic
- Front-end: Templated (Liquid)
- What’s distinctive: Realised a demanding brand refresh with precision — effectively a new Liquid implementation reference
- Capability it proves: High-design precision on standard Shopify templating
- Best for: a brand with an ambitious design that must not look like a template
Armada
- Front-end: Templated (Liquid)
- What’s distinctive: Commerce backbone plus PIM/DAM plus group-wide D2X plus multichannel — buy online, pick up and return in store
- Capability it proves: Commerce and integration backbone alongside a brand’s own front-end agency, plus omnichannel
- Best for: a brand that keeps its front-end partner but needs a serious commerce engine and store–online integration
Peak Performance
- Front-end: Templated (Liquid)
- What’s distinctive: OH-SO created the screen design and a new digital identity in-house, including a custom-adapted typeface now used brand-wide
- Capability it proves: Full-stack brand building — identity, design and build from one partner
- Best for: a smaller brand that needs creative and platform in one move
Salomon
- Front-end: Headless — Next.js and Vercel, Contentful CMS
- What’s distinctive: Shopify slotted in as the commerce layer inside an existing MACH architecture, with a risk-first launch around peak season
- Capability it proves: Re-platforming commerce inside a live headless/MACH stack
- Best for: a brand with a headless setup that wants Shopify only as the commerce engine
Next-gen commerce needs next-gen delivery.
Four OH-SO capabilities make the shared-core model work in practice.
AI-native delivery
Figma designs are turned directly into reusable, scalable front-end components for fast iteration and testing on the living product. AI-driven requirements analysis, documentation and control. AI-built dashboards on Jira and Confluence data for daily client status reporting.
Deep backend integration
Shopify is connected to existing enterprise systems across every microservice — order management, availability, and more — through a dedicated integration layer. The client’s advantage: Shopify lives inside your world (SAP, OMS, microservices), not bolted on or beside it.
Multiple frontends
Templated (Liquid) for precise, brand-true storefronts — or headless (Next.js and Vercel) when a brand needs full creative freedom. We ship both at the highest level. The client’s advantage: your front-end approach is a choice, not a constraint.
D2X: selling above standards
A group-wide capability for selling to special customer groups — athletes, clubs — with complex eligibility, access and pricing logic. The client’s advantage: closed-group, member or pro-deal commerce on the same platform as your public store.
Further projects
Project Overview
Audi, upgraded
This nationwide Audi leasing campaign is the first result of our marketing automation roadmap, built on a custom, AI-driven production setup that opens a new era of workflow and tooling.
OTTO — Fashion Inspiration
Balancing Soul & System in e-commerce: For Germany’s leading online retailer, we embraced a content-led approach to fashion, and effectively brought curation and marketing automation together.
zerothird
A Nobel Prize-rooted quantum startup, reborn as zerothird—we created the new name, crafted the brand story, and developed a design system to work fluidly across touchpoints.
CGM one
For the global e-health company CGM, we designed the brand “CGM one” which bundles AI-powered software to simplify and secure practice workflows.
The DO
We refreshed The DO, a consultancy that helps organizations drive change from within. The new platform brings their method to life.
HAW Hamburg
A vivid OOH, digital, and social campaign that builds on HAW Hamburg’s core promise and connects with young people exploring their next steps in learning and life.
Armada
We rebuilt Armada’s shop on Shopify Plus, starting from a custom typeface and a modular system that carries skis, snowboards and outerwear.